For Us Bakery had a loyal following for its desserts and warm service, but its website showed little of that personality. It worked as a menu without giving visitors much of a feel for the bakery.

I redesigned the product pages, navigation, About page, and footer around the identity the bakery already had. The focus was on presenting the desserts clearly and giving the site the same care as the products.

Research and usability testing guided the changes to browsing and page hierarchy. The aim was to help people find what they wanted while getting to know the bakery.